🧠 Internal traffic

📣 Facebook-led execution

🛡️ Fraud control & compliance

Our Advantage

Advertisers choose LeadArc for one reason: we scale with control. Our strength is internal traffic — especially Facebook-driven inventory — backed by policy-led fraud controls, transparent tracking, and an ops cadence built for US & EU growth (with global reach when needed).

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Pillars Internal traffic Process Fraud control Reporting

Tip: email us KPI + GEO + vertical and we’ll reply with traffic types, compliance rules, and launch timeline.

Four pillars that make scaling predictable

This is how we keep performance high while protecting quality and compliance.

Internal traffic

We prioritize internal sources and Facebook-led execution to maintain control and consistency.

Facebook-driven inventory
US & EU first, global when needed
Offer-by-offer traffic rules

Fraud control

Policy-led rules, validation, and monitoring to prevent junk traffic and protect your offer.

Compliance gating
Traffic validation & monitoring
Fast enforcement

Optimization cadence

Structured testing, creative iteration, and funnel improvements — week after week.

Creative iteration
Landing flow optimization
Scale winners, cut noise

Transparent reporting

Clear reporting and decision notes — without pretending we have “live counters”.

Transparent attribution setup
Weekly performance notes
Actionable next steps

FOCUS

Internal traffic (Facebook)

Advertisers prefer internal traffic because it’s easier to control. We build programs around that preference.

Controlled launch & scaling
Compliance-first messaging
Stable delivery for US/EU

REPORTING

Tracking & attribution

We align the rules upfront so both sides trust the numbers.

Attribution rules defined upfront
Clear allowed traffic types
Optimization notes included

How we launch and scale

A repeatable workflow designed around internal traffic and compliance.

Step 1

Align terms & rules

Define KPI, GEO (US/EU), vertical, compliance requirements, and tracking setup.

Offer review + positioning
Allowed traffic types
Creative guidelines

Step 2

Controlled test launch

Start with internal traffic, validate signals, iterate quickly, then expand.

Facebook-led test budget
Creative iterations
Landing flow improvements

Step 3

Scale with guardrails

We scale winners while protecting quality through monitoring and policy checks.

Quality signals & monitoring
Enforcement & compliance
Weekly performance review

Step 4

Report & iterate

Clear reporting plus actionable notes: what changed, why, and what’s next.

Transparent tracking
Optimization notes
Next-step plan

Fraud control that advertisers can trust

“Fraud control” is not a single tool — it’s a policy system. We align expectations upfront, validate traffic, and enforce quickly.

Policy

Rules & compliance

Define what’s allowed, what’s not, and how we enforce.

Allowed traffic list
Messaging constraints
Brand safety checks

Validation

Traffic monitoring

Ongoing monitoring to catch anomalies early.

Quality signals review
Behavioral checks
Rapid investigations

Enforcement

Fast action

Protect your offer by acting quickly when issues appear.

Partner gating
Traffic restriction
Program resets if needed

Common questions

What does “internal traffic” mean?

It means we prioritize traffic sources we can control and validate, rather than relying only on unknown third-party sources. We’re especially strong on Facebook-led execution.

Do you support global traffic?

Yes. Our focus is US & EU, but we can expand globally depending on the offer and compliance requirements.

How do affiliates join?

Affiliates apply via FuseClick. We review for compliance and program fit.

Affiliate signup →

How do we start as an advertiser?

Email KPI + GEO + vertical and we’ll propose a plan (traffic types, compliance, and launch timeline).

Contact sales →